Strategists, creatives and producers behind HOKO's events and brand experiences.
Founder & CEO
Dubai-based Founder & CEO of HOKO and Managing Director of the Rich List Group, with over 25 years in sport and entertainment across the Middle East, Asia Pacific and USA.
Before HOKO, Max spent over a decade at World Sport Group and Creative Artists Agency (CAA). He commercialised the Rich List F1 events into new markets and took equity in TICC, The Rich List, Urban Polo and F&B brands.
He has closed deals with Emirates, Marriott, Pernod Ricard, Moët Hennessy, McLaren, Red Bull, Samsung, TAG Heuer and Heineken, and leads MoneyGram's ICC platform and the MoneyGram Goal programme.
Broadcast deals include BeIN Sports, OSN, Dubai Sports, Star Sports and MBC.
Founder & General Manager
International fashion model turned serial eco-entrepreneur, with a degree in Psychology and a master's in HR.
Co-owner of HOKO and Creative Director of The Rich List Group's events arm, Ana helped grow it into a multi-million-pound business and has conceptualised brands in over 8 countries.
In 2018 she founded Rosas Café in Marbella, voted the most Instagrammable café in the world, booked by Dior, Chanel and La Perla for launches.
She has modelled for Dolce & Gabbana, Maybelline, Sephora and Chopard.
CMO
Strategic marketing and events leader with over 20 years shaping premium brand experiences across Europe, the Middle East and global markets.
She has led marketing transformation and experiential programmes for Emirates, Eurostar, Virgin, Dubai World Trade Centre, Meta and HSBC.
Louise founded and scaled Women@Work into a 100,000-member platform, delivering events with EY, Visa and Standard Chartered.
She specialises in experiences for C-suite audiences, UHNWIs, investors and global partners.
Events Director
Began in post-production as a Production Manager, then discovered her passion for events at a Dubai branding and advertising agency.
Adonia brings extensive team management experience across small, medium and large-scale international events in the UAE and wider GCC.
Her portfolio spans concerts, corporate functions and private social gatherings.